Case Studies
Tripling Lead Flow for Ace Electrician
About Client
Ace Electricians is a sole trader providing residential and commercial electrical services throughout Brisbane. While they had a dedicated client base, the business relied heavily on word-of-mouth referrals for new work. As a result, their growth was sporadic and unpredictable, and they lacked the online presence needed to generate a consistent flow of new leads.
The Challenge
Ace Electricians approached Quirk Digital to solve the following issues
- Low Online Visibility: DesThe business had very little presence in online search results, limiting its ability to attract potential customers searching for electrical services in Brisbane.
- Inconsistent Lead Flow: Without a structured digital marketing plan, Ace Electricians struggled to generate a consistent flow of inquiries and new leads.
- Heavy Reliance on Referrals: The owner relied mostly on word-of-mouth referrals, which while positive, wasn’t enough to fuel sustainable growth or long-term business stability.
Our Objective
Increase website leads
Increase brand awareness
Our Approach
Quirk Digital crafted a comprehensive digital marketing strategy to build a strong online presence and establish consistent lead generation
Google My Business optimisation
We set up and optimised Ace Electricians’ Google My Business profile to ensure they appeared prominently in local search results. By focusing on relevant keywords such as “electrician Brisbane” and “emergency electrician Brisbane,” we made sure that Ace Electricians would show up when customers were actively searching for electrical services
Facebook Ads
Targeted Facebook ads were created to reach homeowners and small businesses within Brisbane who were likely to need electrical services. The ads focused on Ace Electricians’ trustworthiness, reliability, and competitive pricing, with clear calls to action such as “Request a Quote” or “Book a Service.”
Landing Page Creation:
To convert traffic into leads, we designed a simple yet effective landing page optimised for conversions. The landing page provided visitors with the ability to quickly request a quote or book a service, while also showcasing customer testimonials and a portfolio of completed work.
The Results
Within three months of launching the digital marketing campaign
300%
Increase in Online Inquiries
Thanks to the Google My Business optimisation and targeted Facebook ads, online inquiries tripled within six months. This resulted in a steady stream of leads that the business could count on.
50%
Revenue Growth
The increase in leads directly impacted Ace Electricians’ bottom line, with revenue growing by 50% over the same period.
40%
Decrease in Cost per Lead (CPL)
With a more efficient marketing spend, the cost per lead decreased significantly, allowing the owner to reinvest the savings into other areas of the business.
“We’ve seen our business grow more in the past six months than in the last two years! Quirk Digital’s digital marketing strategy helped us go from relying on word-of-mouth referrals to a steady stream of online inquiries. The Google My Business optimisation and targeted Facebook ads have been game-changers for our business. We’re busier than ever and have even had to hire more hel.!”
Jack T., Owner, Ace Electricians
Explore how we've driven results with paid ads in our case studies
"Our conversion rate improved by 4x since starting with Quirk Digital"
What We Learned
For sole traders like Ace Electricians, having a strong local presence on platforms like Google and Facebook can drastically improve lead generation. Coupled with a well-optimised landing page, these efforts turned sporadic growth into a consistent and scalable business.
Google My Business is essential for local services
A well-optimised Google My Business profile can dramatically increase online inquiries from local customers.
Trust-focused ads convert
Ads emphasizing trust and reliability resonate strongly with homeowners and small businesses in need of electrical services.
Simple landing pages work best
A streamlined landing page that makes it easy to request quotes increased lead conversion rates significantly.
Local search visibility drives leads
Appearing in relevant Google searches through targeted ads led to a 300% increase in inquiries.
Positive reviews build credibility
Encouraging more customer reviews boosted trust and credibility, further supporting lead generation.
Reducing cost per lead boosts ROI
Efficient ad targeting and budget optimisation led to a significant decrease in cost per lead, increasing profitability.
👉 Looking to Expand Your Business Reach?
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