Case Studies
Increasing Enrollments for Little Explorers Childcare
About Client
Little Explorers Childcare is a family-owned early childhood education center located in the heart of Melbourne. Known for its holistic approach to learning, the center provides care and education for children aged 6 months to 5 years. Although they enjoyed a solid reputation with existing families, their struggle to maintain consistent enrollment numbers posed a serious challenge to their long-term growth. With fluctuating interest throughout the year and stiff competition from other local centers, they knew a more strategic approach was needed to boost enrollments.
The Challenge
Little Explorers needed to address several key issues that were impacting their ability to grow
- Low Enrollment Rates: Despite strong word-of-mouth among existing families, new enrollments were lagging, especially outside of peak times.
- Limited Digital Presence: Little Explorers had minimal digital marketing in place, making it difficult to reach new parents and families in the area.
- High Competition: With numerous competing childcare centers nearby using digital marketing to attract new families, Little Explorers was being overshadowed in the digital space.
Our Objective
Increase website leads
Increase brand awareness
Our Approach
To combat these challenges, Quirk Digital implemented a lead-generation strategy with a strong focus on digital advertising and website optimisation.
Facebook Ads
We created highly targeted Facebook ads aimed specifically at parents living within a 10km radius of the childcare center. These ads emphasized key features of the center, including its nurturing learning environment, educational philosophy, and unique offerings like early childhood music programs. To encourage engagement, we promoted upcoming open days, allowing parents to easily book a visit.
Website Optimisation
Recognising that their website was not optimised for lead generation, we revamped the entire site. We streamlined the tour booking process, making it simpler for parents to schedule visits. We also made sure the website was mobile-friendly, given the high percentage of parents accessing information on their phones.
Google Ads
We ran location-based Google search ads targeting keywords such as “childcare Melbourne” and “daycare near me.” These high-intent keywords ensured that parents actively searching for childcare services were directed to a landing page designed to convert traffic into tour bookings.
The Results
Within three months of launching the digital marketing campaign
40%
Increase in Leads
Through the combined efforts of Facebook and Google Ads, Little Explorers saw a 40% rise in inquiries over three months. This influx of leads gave them a steady pipeline of potential enrollments to nurture and convert.
25%
Growth in Enrollments
By optimising their website and booking process, Little Explorers was able to convert more inquiries into actual enrollments, resulting in a 25% increase.
20%
Decrease in Cost per Lead (CPL)
With better ad targeting and budget allocation, we reduced their average CPL, improving their marketing ROI.
Quirk Digital truly understood the unique needs of our childcare center and helped us connect with more families in our area. Their strategic approach to Facebook and Google Ads, along with optimising our website for enrollments, has made a world of difference. Our inquiries are up, our enrollments are steadily growing, and we’re now running at near-full capacity. We couldn’t be happier with the results!”
Emma R., Director, Little Explorers Childcare
Explore how we've driven results with paid ads in our case studies
"Our conversion rate improved by 4x since starting with Quirk Digital"
What We Learned
For businesses like Little Explorers, a combination of local digital marketing and a user-friendly website can dramatically improve lead generation and conversions. The key was delivering targeted messages to the right audience and ensuring that the path from inquiry to enrollment was as seamless as possible.
Local targeting is key
Reaching the right audience within a 10km radius of the childcare center was essential to increasing inquiries and enrollments.
Mobile optimisation matters
Ensuring the website was mobile-friendly significantly improved the user experience and conversion rates.
Strong calls to action drive results
Clear CTAs like “Book a Tour” were crucial in moving parents from interest to action.
Ad messaging should address pain points
Highlighting the center’s nurturing environment and unique offerings helped differentiate them from competitors.
Consistent ad spend yields results
Maintaining a steady ad budget ensured consistent lead flow over time.
Integrated platforms amplify success
Combining Facebook and Google Ads created a stronger overall digital presence, driving more inquiries and conversions.
👉 Ready to Boost Enrollments for Your Childcare Centre?
Contact us today to learn how we can help your childcare business attract more families and grow consistently.