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Case Studies

Boosting Enrollments for Little Explorers Childcare

About Client

Little Explorers Childcare is a family-owned early childhood education center based in Melbourne. They offer a nurturing environment focused on holistic learning for children aged 6 months to 5 years. Despite their solid reputation among existing families, they struggled to maintain consistent enrollment numbers throughout the year.

The Challenge

Little Explorers approached Quirk Digital to address the following issues
  • Low Enrollment Rates: Even with positive feedback from parents, new enrollments were slow to pick up.
  • Limited Digital Presence: They lacked a comprehensive online marketing strategy to attract families.
  • High Competition: Competing childcare centers in the area were drawing in more families through their digital marketing efforts.

Our Objective

Increase website leads

Increase brand awareness

Our Approach

To address Little Explorers’ needs, Quirk Digital implemented the following strategies

Targeted Facebook Ads

We created highly targeted Facebook ads aimed at parents within a 10km radius of the childcare center. The ads emphasized Little Explorers’ nurturing learning environment, unique care offerings, and upcoming open days.

Website Optimisation for Enrollment

We revamped their website to make it more user-friendly and optimised for lead generation, including a streamlined booking form for centre tours.

Google Ads

We set up location-based Google search ads targeting parents searching for “childcare Melbourne” or “daycare near me.” These ads directed parents to a landing page that emphasized the center’s values and encouraged tour bookings.

The Results

Within three months of launching the digital marketing campaign

40%

Increase in Inquiries

 More parents were booking tours, directly from the optimised website and Facebook ads

25%

Enrollment Growth

New enrollments steadily grew as inquiries converted into actual placements.

Improved

Brand Awareness 🚀

The campaigns significantly increased the brand’s visibility in their local area.
“Thanks to Quirk Digital, we’re finally getting the recognition we deserve. The leads are flowing in, and we’ve never been busier”
Jack T., Owner, Ace Electricians

What We Learned

A combination of local targeting, user-friendly website design, and clear calls-to-action can significantly impact enrollment numbers for childcare centers. The key was tailoring messaging to parents’ specific concerns and needs.

Personalised Ads Boost Engagement

Tailoring ads to individual preferences and behaviors resulted in a significant increase in click-through rates (CTR).

Mobile-Optimised Experience

With the majority of users browsing on mobile devices, we ensured that the landing page was fully responsive and optimized for mobile to enhance user experience and conversion rates.

Ad Spend Optimisation by Time of Day

Data showed that conversions were higher in the evening, so we adjusted the ad spend to focus on peak performance times, maximizing ROI.

Geo-Targeted Campaigns

Ads were strategically targeted to specific locations to reach the most relevant audience and improve conversion rates.

A/B Testing for Creative Performance

We regularly tested different ad creatives, messaging, and formats to determine the highest-performing combinations.

Dynamic Remarketing for Higher Conversions

By retargeting website visitors with personalized offers, we improved conversion rates and recaptured lost leads.

Audience Segmentation for Precision Targeting

We segmented the audience based on demographics, interests, and behaviors, allowing us to tailor messaging and offers that resonate with each group.

Conversion Rate Tracking and Optimization

Through continuous monitoring of conversion rates, we refined our approach to enhance performance and achieve the best possible outcomes.

Cross-Channel Integration

Coordinating Facebook ads with other digital channels (such as Google Ads and email marketing) to create a seamless user experience and increase overall engagement.

Utilization of Lookalike Audiences

We leveraged lookalike audiences based on existing customer data to expand reach and find new potential customers similar to those who have already converted.

Landing Page Speed Optimization

Ensuring fast load times on landing pages helped reduce bounce rates and keep potential leads engaged.

👉 Ready to Increase Enrollments for Your Childcare Centre?

Contact us today to learn how we can help your childcare business grow.

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