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At Quirk Digital, we craft Meta ad campaigns that do more than just get likes they drive real results.
With precise targeting, compelling creatives, and data-driven strategies, we ensure that your business reaches the right people at the right time. Our tailored approach ensures your ad budget works harder for you.

Increase Your Visibility

Across Meta's most popular platforms while staying within your digital marketing budget.

Targeted Campaigns

That speak directly to the wants and needs of your audience, converting more clicks into customers.

Testing, Re-Testing

Refining every aspect of your Meta ad strategy to ensure it aligns with your business goals.

Book your free 30-minutes Meta Ads Strategy Session today. We’ll show you exactly how to harness the true power of Meta advertising to drive leads, revenue, and brand awareness for your business. 🚀

Trusted by hundreds of Aussie Businesses

Why Is a Social Media Marketing Strategy Essential for Your Business?

Social media is the defining technology of our generation, offering a vast array of platforms that make it easier than ever to share interests, ideas, and information. You can stay connected with friends, discover global events, and discuss them with strangers—all from a single platform. Social media has transformed not only how we interact online but also how we behave in real life, from sharing major milestones like weddings and births to posting daily snapshots of our meals.
Every day, users generate over 4.5 billion Likes on Facebook, 500 million Tweets, and 95 million Instagram photos, with these numbers continually increasing. Facebook leads the pack with around 3 billion active users each month, who spend an average of 30 minutes per visit. In Australia alone, over a third of the population checks their social media at least twice a day. When was the last time you checked your Facebook?

Social media marketing is highly effective because it removes the guesswork from expanding your business online.

What You Can Expect

After years of refining our approach, we’ve perfected our processes. Our top priorities are delivering efficient, high-quality campaigns. Just as important, we ensure our clients have a seamless experience, staying informed and confident every step of the way.

Gaining Valuable
Customer Insights

Access data to understand customer preferences and trends

Increasing Brand
Awareness

Boost visibility and recognition through consistent engagement.

Achieving Real-Time Results with Targeted Ads

Get immediate feedback and optimise campaigns effectively.

Boosting Website Traffic

Drive users to your website through compelling content and promotions.

Keeping an Eye on Your Competitors

Monitor competitors to stay informed on industry trends.

Strengthening Customer Relationships

Engage directly with customers to foster trust and loyalty.

Client Success Stories

Which social media platforms should you use for your digital marketing?

Choosing the right social media platforms for your digital marketing depends on your goals and target audience. Here are some key platforms to consider:

Everything You Need to know About Targeting on Meta

At Quirk Digital, our social media specialists can guide you in using innovative audience selection tools to build relationships with potential customers before making the hard sell. You can target by demographics, create custom or lookalike audiences, and show your ads to users similar to your best customers. Retargeting ads are also available to re-engage users who have interacted with your page or visited your website. Once you’ve identified your target audience, these tools will ensure your social media ads hit the mark.

Core Audiences

Define your audience using criteria like age, interests, and location. With Core Audiences, you control where your ads are delivered, allowing you to tailor your target group to be as broad or as specific as you need.

Custom Audiences

Reconnect with people who have engaged with your business, whether online or in person. Custom Audiences let you reach those who have already shown interest—be it loyal customers or visitors to your website or store.

Lookalike Audiences

Reach new people who share interests with your best customers. Lookalike Audiences quickly connect you with those likely to engage with your ads. Just create a source audience, and your ads will target others with similar traits.

Do Social Media Campaigns Really Work?

The vast reach of social media marketing can revolutionise your digital campaign in just days—all you need is the right expertise on your side.
As an experienced digital marketing agency, Quirk Digital has helped hundreds of businesses across Australia unlock the full potential of social media advertising. We’re confident in our social media strategies and will collaborate with you to develop a campaign perfectly aligned with your business goals. When you partner with Quirk Digital for paid social media advertising, you can expect real, measurable results. – just like these happy clients.

Frequently Asked Questions

Whether you’re curious about specific strategies, pricing, or just want to know more about what we do, browse through these common queries to get the insights you need.

What is digital marketing?
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Why is digital marketing important for my business?
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How much does digital marketing cost?
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What is a digital marketing agency and how do I know if I need one?

A digital marketing agency is a team of experts who help businesses create, execute, and manage online marketing strategies to grow their presence, drive more traffic, and increase conversions (for example phone calls, form submissions etc). This often involves multiple services, including social media marketing, search engine optimisation (SEO), paid advertising (PPC), content marketing, email marketing, and more.
You might need a digital marketing agency if:
You lack the time or expertise to effectively market your business online.
You’re not seeing results from your current marketing efforts and need fresh, expert-driven strategies.
Your competition is dominating online, and you’re struggling to keep up.
Your business goals include increasing brand awareness, generating more leads, improving conversions, or scaling faster.
You want to focus on other parts of your business and leave the marketing to professionals who specialise in data-driven strategies.
A digital marketing agency like Quirk Digital can help fill the gaps, whether you’re new to online marketing or simply looking to improve your current results. We provide the expertise, tools, and strategies needed to create targeted campaigns, optimise your online presence, and ultimately grow your business.

Can you guarantee results?

No reputable digital marketing agency can guarantee specific results because digital marketing involves many variables that are outside of anyone’s control, such as market trends, competitor actions, and changes in platform algorithms. However, what we can guarantee is a structured, data-driven approach that continually optimises your campaigns to improve performance over time.
Instead of offering guarantees, we focus on:
Setting realistic expectations based on your goals and budget.
Ongoing optimisation of campaigns based on data and performance analysis.
Transparent reporting, so you know exactly how your marketing dollars are being spent and what impact they’re having.
Collaborating with you to adjust strategies when necessary to ensure we’re always aligned with your business objectives.
Any agency offering guarantees is likely over-promising, as no one can fully control how the market or audience will behave. What we can do is apply proven methods, optimise based on performance, and ensure that we are giving you the best possible chance of success.

What makes your agency different from others?

What sets us apart from other digital marketing agencies is our personalised, results-oriented approach. Here’s what makes us different:
Proven track record: We have a history of success across various industries, so you can be confident we know what works for businesses like yours.
Tailored strategies: We don’t believe in a one-size-fits-all approach. We take the time to understand your business, industry, and goals, and then create a customised marketing plan to fit your specific needs.
Transparency and communication: We maintain open communication with our clients and provide regular, detailed reports, so you’re always informed of what’s happening with your campaigns.
Data-driven decisions: We rely on data to guide our decisions. By constantly analysing performance, we can refine and optimise your campaigns to achieve the best possible results.
Focus on long-term growth: We don’t just focus on quick wins. Our goal is to build a sustainable digital marketing strategy that supports your business’s growth over time, ensuring you see returns not just now, but well into the future.
Support and education: We see ourselves as an extension of your team, and we’re here to guide you, explain what we’re doing, and help you understand how the strategies we implement benefit your business.

Why do I need to spend money on ads when I can post organically?

What sets us apart from other digital marketing agencies is our personalised, results-oriented approach. Here’s what makes us different:
Proven track record: We have a history of success across various industries, so you can be confident we know what works for businesses like yours.
Organic social media and content marketing are great for building a long-term brand presence, but the truth is they take time, and the reach of organic posts has been significantly reduced on most platforms. Algorithms prioritise paid content, meaning that without advertising, your posts may only reach a small fraction of your audience.
Paid advertising allows you to:
Target specific audiences: With paid ads, you can reach the exact audience you want based on demographics, interests, and behavior. This level of targeting is much harder to achieve organically.
Scale quickly: Paid ads provide a fast way to drive traffic, leads, or sales, allowing you to scale your business more quickly than relying on organic reach alone.
Control your message: With ads, you can control exactly what you want your audience to see and ensure it aligns with your business goals, whether it’s promoting a new product, an event, or a limited-time offer.
Track results: Unlike organic posts, paid advertising provides in-depth data on performance, allowing you to see what’s working and optimise accordingly.
While organic posting is valuable for maintaining a brand presence, paid ads are crucial to reaching new customers and driving measurable results in today’s competitive digital landscape.
Transparency and communication: We maintain open communication with our clients and provide regular, detailed reports, so you’re always informed of what’s happening with your campaigns.
Data-driven decisions: We rely on data to guide our decisions. By constantly analysing performance, we can refine and optimise your campaigns to achieve the best possible results.
Focus on long-term growth: We don’t just focus on quick wins. Our goal is to build a sustainable digital marketing strategy that supports your business’s growth over time, ensuring you see returns not just now, but well into the future.
Support and education: We see ourselves as an extension of your team, and we’re here to guide you, explain what we’re doing, and help you understand how the strategies we implement benefit your business.

How long does it take to see results from digital marketing?

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How do I know which digital marketing strategy is right for my business?

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Can I do digital marketing myself, or do I need an agency?

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How long will it take to see results from my digital marketing efforts?

The timeline for seeing results depends on several factors, including the type of marketing strategy, the competitiveness of your industry, and your specific goals.
Paid ads (Google, Facebook, etc.) can often generate initial results within days or weeks, depending on your budget and targeting. However, true optimisation and the best return on investment (ROI) usually take a couple of months.
SEO is a longer-term strategy and can take anywhere from 3 to 6 months before you see significant improvements in organic rankings and traffic.
Content marketing and organic social media strategies also take time to build traction, typically showing results after a few months of consistent effort.
The key to successful digital marketing is patience and continuous optimisation. It’s important to track progress and make data-driven decisions to ensure your strategies improve over time.

How do I know if digital marketing is right for my business?

Digital marketing is right for most businesses, but the specific tactics and strategies you should use depend on your industry, target audience, and goals. Here are a few signs that digital marketing can benefit your business:
Your customers are online: If your target audience uses search engines, social media, or emails, digital marketing is essential for reaching them.
You need more brand visibility: Digital marketing helps you reach a broader audience, increasing your brand’s visibility and awareness.
You want measurable results: Unlike traditional advertising, digital marketing allows you to track performance and measure the ROI of your efforts in real-time.
Your competition is online: If your competitors are already leveraging digital marketing, it’s important to stay competitive by reaching customers where they are.
If you’re still unsure, we offer consultations to assess your business and help determine if digital marketing is the right fit for your needs and objectives.

Should I run paid ads if I don't know if it will be profitable?

It’s natural to be cautious about investing in paid ads if you’re unsure of their profitability. However, with the right approach, paid ads can be one of the most effective ways to drive new business. Here’s how to approach it:
Start small and test: You can begin with a small budget to test different audiences, creatives, and strategies. This way, you can evaluate performance and adjust before scaling up.
Track and measure: Paid ads give you detailed analytics. You’ll be able to see metrics like cost per click, conversion rate, and ROI, which will help you determine profitability.
Optimise: Digital ads are highly flexible. If a particular ad isn’t performing, you can tweak the messaging, audience, or visuals to improve results.
Paid advertising should be approached with a mindset of testing and learning. When done properly, even a modest budget can lead to profitable results.

I'm running my own ads and not getting results. What do I do?

If you’re running your own ads and not seeing the results you expected, it could be due to several factors. Here’s what you should do:
Analyse your data: Check the performance metrics for your campaigns. Are you getting clicks but no conversions? Is your cost per click too high? This data will provide clues as to where the problem lies.
Reevaluate your targeting: Make sure you’re reaching the right audience. Poor targeting can result in wasted ad spend and low conversions.
Assess your ad creative: Your visuals and messaging play a huge role in ad performance. Make sure your ad copy is compelling, clear, and aligned with your audience’s needs.
Check your landing page: If people are clicking your ads but not converting, there may be an issue with the landing page. Ensure that the page is optimised for conversions, loads quickly, and has a clear call-to-action.
Optimise continuously: Digital ads are dynamic, so it’s essential to monitor performance regularly and make adjustments to improve results.
If you’re still struggling, it may be worth consulting with an expert or agency to troubleshoot the issues and help optimse your campaigns for better performance.

Don’t Let Your Competitors Get Ahead.

If you're a business owner thinking about digital marketing, here's why you should claim your free strategy session with us.

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Book your FREE, 30-minute strategy session now and receive expert digital marketing advice & recommendations for your business.

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