Case Studies
Driving Year-Round Leads for All Seasons Gutter Replacement
About Client
All Seasons Gutter Replacement is a Sydney-based home improvement service provider that specializes in gutter repair and replacement for residential homes. While known for their high-quality work, they often experienced a lull in leads during off-peak seasons, leading to unstable revenue
The Challenge
All Seasons Gutter Replacement faced the following challenges:
- Seasonal Demand: Their business saw surges in demand during the rainy season but struggled to maintain leads during drier months, causing revenue instability.
- Low Online Visibility: The company had limited online presence and was missing out on high-intent searches for services like gutter replacement.
- Non-optimised Website: Their website wasn’t optimised for mobile devices or designed to convert visitors into leads, resulting in lost opportunities.
Our Objective
Increase website leads
Increase brand awareness
Our Approach
Quirk Digital developed a seasonal lead generation strategy to boost leads during the off-peak season and stabilise business revenue year-round.
Google Ads Campaign:
We created a highly-targeted Google Ads campaign focused on high-intent keywords such as “gutter replacement Sydney” and “gutter repair near me.” These ads featured compelling seasonal offers to attract homeowners even during the slower months.
Landing Page optimisation:
Recognising the importance of converting traffic into leads, we redesigned All Seasons’ landing page to be mobile-friendly and conversion-focused. We highlighted seasonal promotions, featured glowing customer testimonials, and simplified the quote request form.
Email Campaigns:
To further drive business, we launched an email campaign targeting previous customers with referral incentives and special promotions, encouraging repeat business and word-of-mouth referrals.
The Results
Within three months of launching the digital marketing campaign
100%
Increase in Bookings
The Google Ads campaign, paired with an optimised landing page, resulted in a 100% increase in bookings, especially during the off-peak season.
35%
Improvement in Conversion Rate
By optimising the landing page, we were able to convert more visitors into paying customers, increasing the overall conversion rate
25%
Decrease in Cost per Lead (CPL)
Through targeted ad spend and landing page optimisations, the cost per lead dropped, making the campaign more efficient and cost-effective.
“Quirk Digital helped us stabilise our business throughout the entire year, not just during our busy season. The seasonal promotions they created were a great way to bring in leads during our quieter months. Plus, the new website and Google Ads campaign worked wonders. We’ve never had this many off-season bookings before. We’re now able to plan ahead with confidence knowing we have a consistent flow of inquiries.”
Matt B., Owner, All Seasons Gutter Replacement
Explore how we've driven results with paid ads in our case studies
"Our conversion rate improved by 4x since starting with Quirk Digital"
What We Learned
For seasonal businesses like All Seasons Gutter Replacement, creating a year-round strategy that includes Google Ads, website optimisation, and email marketing can help maintain consistent bookings, even during off-peak periods. The key is leveraging high-intent search traffic and re-engaging past customers.
Seasonal offers attract off-peak leads
Promoting limited-time offers during slower periods helped drive more business year-round.
High-intent keywords lead to high-quality leads
Targeting search terms like “gutter replacement Sydney” resulted in a higher volume of qualified leads.
Mobile-friendly design is crucial
optimising the website for mobile devices improved lead conversion rates and user engagement.
Retargeting past customers works
Email campaigns focused on past clients were an effective way to generate repeat business.
Landing page simplicity boosts conversions
A clean, simple quote request form on the landing page increased conversions.
Strategic ad spend lowers CPL
Focusing on targeted keywords and timely promotions led to a 25% decrease in cost per lead.
👉Ready to Generate Consistent Leads for Your Home Improvement Business?
Let us help you stabilise your business with a comprehensive digital marketing strategy.