Case Studies
Increasing Leads and ROI for Coastal Roof Restoration
About Client
Coastal Roof Restoration is a Gold Coast-based home improvement company specialising in residential roof repairs, restorations, and maintenance. Despite delivering excellent results for their clients, they struggled to build brand awareness and generate enough leads to compete with larger competitors in the local market.
The Challenge
Coastal Roof Restoration came to Quirk Digital with the following goals:
- Increase Brand Awareness: They wanted to establish a stronger presence in their local market, which was dominated by larger, more established competitors.
- Generate More Leads: Despite providing high-quality services, they weren’t getting enough inquiries, limiting their ability to grow.
Our Objective
Increase website leads
Increase brand awareness
Our Approach
Quirk Digital implemented a multi-channel strategy designed to build Coastal Roof Restoration’s brand and generate consistent leads
Facebook & Instagram Ads:
We ran a series of visually engaging social media ads showcasing before-and-after photos of their roof restoration work. These ads were targeted at homeowners on the Gold Coast and emphasized the company’s trustworthiness, quality work, and competitive pricing.
Google Ads:
We created Google search ads targeting high-intent keywords such as “roof restoration Gold Coast” and “roof repairs near me.” These ads directed users to a dedicated landing page designed to convert traffic into leads.
Local SEO:
To complement the paid ads, we optimised Coastal Roof Restoration’s website for local search terms, improving their organic rankings for key phrases like “roof restoration Gold Coast.”
The Results
Within three months of launching the digital marketing campaign
60%
Increase in Website Traffic
The combination of paid ads and local SEO significantly increased the number of visitors to their website.
35%
Growth in Lead Volume
Over a three-month period, Coastal Roof Restoration saw a 35% increase in inquiries for their services, providing them with a steady stream of new business.
6x
Increase in Return on Ad Spend (ROAS)
By focusing on high-intent keywords and optimising ad spend, we were able to generate a higher return on investment for the company’s marketing efforts.
“Thanks to Quirk Digital, we’re finally getting the recognition we deserve. The Facebook and Google Ads have dramatically increased our leads, and the SEO work has boosted our rankings so that more people are finding us online. We’ve never been busier, and the results have far exceeded our expectations. The team really knows their stuff and we’re thrilled with the outcome!”
Peter C., Owner, Coastal Roof Restoration
Explore how we've driven results with paid ads in our case studies
"Our conversion rate improved by 4x since starting with Quirk Digital"
What We Learned
For home improvement businesses like Coastal Roof Restoration, a strong digital presence that combines engaging social media ads, targeted Google campaigns, and local SEO can significantly enhance brand visibility and lead generation.
Visual proof builds trust
Before-and-after project photos in Facebook and Instagram Ads were highly effective at building trust with potential clients.
Google Ads drive high-intent leads
Targeting high-intent keywords on Google brought in homeowners actively looking for roof restoration services.
Local SEO is crucial for home improvement
optimising for local search terms helped Coastal Roof Restoration rank higher and attract more organic traffic.
Targeted ads improve ROAS
Focusing on the right audience with well-placed ads resulted in a strong return on ad spend (ROAS).
Consistent messaging across platforms matters
Ensuring the same messaging across Google and social media platforms amplified the brand’s presence.
Combining organic and paid strategies increases impact
The mix of paid ads and improved SEO created a well-rounded digital marketing strategy that led to substantial growth.
👉Ready to Build Your Brand and Generate More Leads?
Let us help you take your home improvement business to the next level with a tailored digital marketing strategy.